The Apprentice star Sir Alan Sugar to pen autobiography about life in Hackney

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By ABattisby | Wednesday, February 10, 2010, 09:39

The Apprentice star Sir Alan Sugar has signed a deal with publishers to pen his autobiography, about growing up in Hackney.

Publishing company Pan Macmillan are to release his autobiography in the autumn, when the sixth series of The Apprentice will return on BBC1.

According to reports, Sugar brokered the deal without using an agent, making publishers pitch to him personally for his services.

Pan Macmillan's editorial director Ingrid Connell bought the world rights to Sugar's story for an undisclosed sum, reports The Bookseller.

"I have been approached countless times by publishers with offers of ghost writers to ease the burden of writing my autobiography," he said.

"I would never allow a book to be published unless I had written every word, so that readers feel they hear my voice and that I am talking to them personally."

Sugar's book will tell his life story from growing up on a Clapton council estate to becoming a multi-millionaire and TV celebrity.

His story began at his home in Ettrick House on Upper Clapton's Northwold estate.

The Sun reported that he will earn around £1 million for the book deal.

      

Comments

       
  • Profile image for ABattisby

    Of course yes, forgot. Everyone still knows him as SurAlan though!

    By ABattisby at 14:21 on 16/02/10

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  • Profile image for DBattisby

    He's gone up in the world now. Lord Sugar.

    By DBattisby at 20:42 on 12/02/10

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